Course description

Airport retailing includes services like hotels, nursing homes, car rental outlets, exchange offices, banks, and drugstores. It also comprises books and magazines, gifts and crafts, jewelry, clothing and accessories, optics, and souvenirs stores at the airports.

What will i learn?

• Explain the definition of retailing and able to understand on how to start a business at airport (C2, PLO2).
• Identify and discuss the importance, types and components of visual merchandising presentation in airport retail business (C2, PLO2).
• Apply the right pricing strategies to the business and able to set the right price for the products (C3, PLO2).
• Explain and choose effective promotional techniques in promoting the products and services provided besides provide the ideas to create a creative and good ambience for the retail store at the airport (C2, PLO2).